Franchisee Recruitment Masterclass

How to generate more quality leads and sell more franchises in less time

Friday 25 August 2017, Melbourne

Photo of Dave Hood

The Franchise Relationships Institute is excited to be hosting this interactive Masterclass, featuring leading USA franchise consultant, Dr Dave Hood. You’ll get access to fresh ideas, proven techniques and the latest thinking to improve the success of your franchisee recruitment program.

What You’ll Learn

  • Research findings on what lead sources generate the best quality enquiries
  • Best practice for nurturing candidates and preventing “lead leakage”
  • Using digital platforms like Seek, LinkedIn and Facebook to generate quality leads
  • Whether franchise brokers are a good option for your business
  • Maximising ROI from franchise opportunity portals and other marketing options
  • The attributes vital for franchisee success and how to assess these
  • Technology options to streamline and efficiently manage your candidate pipeline
  • Providing candidates with the right information at the right time to retain interest
  • How to ensure your existing franchisees are recommending your business
  • When to involve the rest of the franchisor team in the recruitment process

Masterclass Program


Coffee and networking


Jewli Turier, CEO, Franchise Relationships Institute

In this facilitated opening session you’ll get to know who’s in the room and have the opportunity to identify the takeaways you want from the day.


Dr Dave Hood, President, iFranchise Group, USA

Trends and best practice in franchisee recruitment processes, lead generation, and the management of candidates.


Energy Break


Dr Dave Hood

Maximising your ROI on marketing, people and recruitment tools.


Working Lunch

We’ll grab some food and set you some questions to keep the discussions going.


Panel of experienced recruiters and advisers

Top tips on generating and nurturing quality leads, and streamlining recruitment processes.


Designing the Perfect Recruitment Process — facilitated action learning discussions

A unique opportunity to share what has worked well for you, and learn from the other people in the room! We’ll provide a list of questions to keep the discussions focused and flowing, and we’ll collate the outcomes for you.


Energy Break


Open Forum with Dave Hood


Greg Nathan, Psychologist and Founder, Franchise Relationships Institute

Attributes proven to be essential for franchisee success and tips for assessing these.


Review and action planning



Guest Mentor — Dr Dave Hood

Dave knows a thing or two about franchisee recruitment. He was a Partner and Director of the USA’s premier franchise sales outsourcing firm, Franchise Dynamics, where he oversaw the sale of more than 7,000 franchises. He was also Head of Franchising for Auntie Anne’s Pretzels, where he personally led its growth from one to 650 stores.

Dave is now President of the world’s leading franchise consulting firm, the iFranchise Group; Director of TopFire Media, a leading digital marketing and public relations firm for franchisors; and sits on the Board of Harris Research, a franchisor with over 2,500 franchisees that is consistently expanding by 200 franchises a year. This is your opportunity to pick the brains of one of the world’s leading franchise experts, who has worked with 98 of the top 200 USA franchisors.


Who Should Attend

Franchisor executives responsible for recruiting new franchisees.

(Note: If you are a supplier and want to be involved, you can apply to be an Event Partner by contacting Jaymee at


Standard Registration $395 per person
Nathan Profiler Users $295 per person

We anticipate a full house so we recommend you book now to avoid disappointment.


The Encore St Kilda, overlooking beautiful St Kilda beach in Melbourne. The program is designed to enable interstate participants to fly in and out on the same day.

The Franchise Council of Australia has accredited this Masterclass as part of their Certified Franchise Executive Program [CFE] with 120 education credits for CFE registrants who attend.

Thanks to Our Program Partners

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