Banner for Culture of Franchising Workshop

Ensure Your Support Office Team has
the Skills to Create Happy Franchisees

Franchisees can be emotional and demanding. And that’s okay, because they have a lot on the line. The important question is, “Are your Franchise Support Office team giving franchisees what they need, and not just what they want?” People who are not clear on this can swing from being overly accommodating to being overly rude. Both these extremes are ineffective and can leave all parties feeling frustrated and dissatisfied.

If you want your Support Office team to have the understanding and confidence to give franchisees what they really need, we can help. The Culture of Franchising workshop provides people who handle inbound franchisee requests, with the skills they need to provide positive, empathetic support. Often a degree of candour is needed in these conversations, which franchisees appreciate, providing this is done with respect. Here’s what you’ll learn in this practical and interactive program:

  • The various stages of the franchisee lifecycle.
  • The psychology of healthy franchise relationships.
  • What franchisees want and need from their franchisor.
  • Tips for diffusing difficult situations and conversations.
  • How to avoid the common mistakes that frustrate franchisees.
  • How to get franchisees to willingly comply with important policies.
  • How to maintain a respectful, empathetic relationship under pressure.

The workshops are led by FRI’s team of experienced franchising experts who have deep, real world knowledge of how to effectively support franchisees.

Workshop Dates and Venues

Brisbane August 20th
9am to 1pm
Novotel Brisbane
200 Creek St, Brisbane
Sydney August 22nd
9am to 1pm
Mercure Hotel
818–820 George Street, Chippendale
Melbourne August 24th
9am to 1pm
Novotel St Kilda
16 The Esplanade, St Kilda
Perth August 28th
9am to 1pm
Duxton Hotel
1 St Georges Terrace, Perth

Background to the Workshops

The current Parliamentary Inquiry into Franchising has put the spotlight on the need for franchisors to provide effective support for their franchisees. Also, with the media promoting an environment of negativity and blame, everyone in the franchising sector has a responsibility to protect the franchising brand as well as their own reputations.

The Culture of Franchising workshop is based on FRI’s extensive research into best practice franchising, and delivers essential knowledge on how to build a positive, healthy franchising culture where everyone prospers. It will help you protect your brand, improve the effectiveness of your Franchise Support Office team, and give franchisees what they need.

Who should attend

  • Franchisor staff who interact with franchisees and are mainly based in the Support Office environment.
  • Heads of departments or supervisors of people who deal with franchisees as part of their work.
  • Franchisor executives responsible for HR, franchise relationships, engagement and organisational culture.

Note: While field consultants and area managers are welcome, we have other programs more targeted to this role.

What You Get

  • A learning journal with reference materials and space to record notes, insights and action plans.
  • A copy of Profitable Partnerships by Greg Nathan, the world’s most popular text book on the franchise relationship.
  • The opportunity to share and network with peers from other brands.
  • Access to the latest research into the drivers of franchisee satisfaction.
  • Tips on how to manage pressure and get more satisfaction from your work in the franchising sector.
  • A convenient half-day format so you can be back at work in the afternoon fresh and inspired.
  • Action planning where we’ll be encouraging participants to take their new learning and insights back to their peers.

The Culture of Franchising workshop has also been accredited by the Franchise Council of Australia for 80 CFE education credits.

We are limiting places in each workshop so we can maintain an interactive, high quality learning environment.

Please don't delay in registering. FRI’s events often book out early. As you will see, we are running the workshop in Brisbane, Sydney, Melbourne and Perth.


$295 per person (incl GST), which includes morning tea and everything listed above.

Idea: Grab a “six pack” and send six of your team for $1,500. This is just $250 a person (incl GST).
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