By Greg Nathan posted April 17, 2010

Brazilian franchisors will now be able to read the popular Franchise E-Factor book in their native Portuguese. This week in Sao Paulo 300 franchisors attended the Brazilian book launch as part of a two day International Franchising Forum organised by FRI's new Brazilian agents, Bittencourt.

As part of the Forum Greg Nathan delivered a keynote address on international trends along with case studies by some of Brazil's largest franchisors. On day two Greg facilitated a full day Profitable Partnerships Forum.

Greg Nathan presents  FRI’s Franchisor Wheel of Excellence to 300 Brazilian franchisors

Greg Nathan presents FRI’s Franchisor Wheel of Excellence to 300 Brazilian franchisors.

Brazil has a vibrant franchising sector which is similar in size and culture to the Australian franchising sector.

Bittencourt, one of Brazil's premier franchising consulting firms, will be FRI's exclusive agent, distributing our books and franchise management programs. Bittencourt are part owned by GS&MD the country's largest market research and retail consultancy.

Greg Nathan and Anthony Cannell from FRI have spent the past week with Bittencourt and GS&MD management familiarising themselves with the local market and tidying up details of the 5 year licensing deal.

Greg caps of his presentation with a celebration song about franchising

Greg caps of his presentation with a celebration song about franchising.

Subscribe to Greg's Tips

Since 1990, thousands of franchise executives around the world have enjoyed receiving a regular email tip from FRI’s Founder, Greg Nathan.

These short stories on the psychology of business and everyday life have been likened to “mind brightening pills” as they open our thinking to fresh insights for improving wellbeing, business performance and franchise relationships.

Sign up now to receive your regular free tip from one of the leading thinkers in the world of franchising.

Start typing and press enter to search

Search